Content marketing for small businesses is a marketing strategy that involves creating and sharing content like articles, videos, podcasts, infographics, emails, newsletters, courses, webinars and social media posts to attract, engage and retain an audience. It attracts customers and clients by sharing information rather than relying on ads.
Content marketing produces higher returns over time. So it’s more of a longterm investment of resources rather than the short term instant gratification of receiving traffic through ads clicked. This is especially true if the content remains relevant for years, so it continues to generate returns well after it’s published.
Content marketing is important for small businesses because it can build trust, generate leads, increase brand awareness, improve conversions, be cost-effective and can be sustainable. Content marketing is important because its a cost effective and long lasting way to achieve goals like brand awareness, lead generation, customer loyalty, customer retention and educating audiences.